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Book details for The Business of Sports: Cases and Text on Strategy and Management Buy The Business of Sports: Cases and Text on Strategy and Management
The Business of Sports: Cases and Text on Strategy and Management
Book author(s) Book subject

George Foster Stephen A. Greyser Bill Walsh

Media & Entertainment Industries

Sales rank 1,195,639 Not rated by customers
The Business of Sports: Cases and Text on Strategy and Management

Brief description of The Business of Sports: Cases and Text on Strategy and Management

This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.

Book details
PublisherSouth-Western College Pub
Release date04/2005
Availability
EditionHardcover
List price$174.95
Our pricen/a
Used pricefrom $4


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