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Rome, Inc.: The Rise and Fall of the First Multinational Corporation (Enterprise)
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Sales rank 918,704
Customers rating (based on 10 reviews)
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The world's first corporate case study, as only the best-selling Stanley Bing could tell it.A family business prospers through a productive series of brutal consolidations and rational growth. Then the rise of an executive class that pits one egotistical senior manager against another in senseless internal conflicts eventually leads to a long line of demented CEOs, excessive expansion, and foolish diversification—and a high cost in shattered lives. In the end, a series of reverse takeovers leave the once-proud but now overextended and corrupt parent company at the mercy of the mom-and-pop operations that previously cringed at the grandeur of the corporate brand.Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for the managers, employees, and students of any global enterprise. Stanley Bing—whose satirical business books are as savagely funny as they are insightful—mingles business parable and cautionary tale into an ingenious, often hilarious new telling of the story of the Roman Empire.
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| Publisher | W. W. Norton | | Release date | 03/2006 | | Availability | | | Edition | Hardcover |
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The First Mogul: A sneak preview of Stanley Bing's book on the rise and fall of Rome Inc (@ Fortune)
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 Corporation should look at the Roman Empire - Oh Yeah, it is not here any longer!
This is a great book. Tells about the rise and fall of the Roman Empire, sure sounds like Corporate America to me. Corruption and Greed, I love it.
History as comedy as business lesson
There are many books on the Roman Empire, but this is the first to treat it as a business enterprise. This short book chronicles the birth of Rome, from its mythical origins in the Aeneid, to its rise as a city state, growth into a Republic, transformation into Empire, its adoption of Christianity, split into East and West, and the West's metamorphosis into the Catholic Church. The book is broken into many small chapters, with each chapter focusing on a couple centuries of history, and the entire story laid out in chronological order. The primary emphasis is on Rome's early days and conquest of Carthage, and the days of Julius Caesar.
There is enough history here for those not familiar with Roman history. For true history buffs, this book serves more as an editorial comedy, and less as a history lesson. The parallels with modern corporations are many, and quite insightful. Overall, a good book and easy to read.
Go Rome
This book was so funny while being educative and historical all at the same time. If this guy is running a corporation, sign me up to work with him.
Surprisingly insightful and entertaining
A good read with a fair dose of drole wit and surpisingly insightful about the nature of Rome and its people. Sometimes history makes more sense when one uses common sense. For example, the part about the rationale for continual war in Roman culture was right on the mark, as well as the following humorous observations what kind of psychological qualities were required to be a functional senior manager. Also his discussion of the fall of Rome, while truncated, hits it on the head about the importance of the myth of Rome and its unifying power. A little bit of history and a little bit of management and a large bit of flippant humor makes for an enjoyable read
 Mildly Entertaining, No Lasting Value
Rome, Inc., by Stanley Bing is a quick 200 page dose of Roman history. It discuses the founding, rise and eventual decline of the empire in short breezy chapters with fleeting references to current corporate and management culture. There are some amusing parallels drawn but nothing earth shattering. This volume won't be creating any managers or CEOs in a hurry; at best, it can perhaps just about sustain you on your next flight from LA to NY.
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