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Book details for Marketing Management (12th Edition) Buy Marketing Management (12th Edition)
Marketing Management (12th Edition)
Book author(s) Book subject

Philip Kotler Kevin Lane Keller

Marketing

Sales rank 302,738 Not rated by customers
Marketing Management (12th Edition)

Brief description of Marketing Management (12th Edition)

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Book details
PublisherPrentice Hall
Release date01/2006
Availability
EditionHardcover
List price$166.67
Our pricen/a
Used pricefrom $1
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