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Book details for Principles of Marketing (Principles of Marketing) Buy Principles of Marketing (Principles of Marketing)
Principles of Marketing (Principles of Marketing)
Book author(s) Book subject

Philip Kotler Gary Armstrong

Marketing

Sales rank 1,345,016 Not rated by customers
Principles of Marketing (Principles of Marketing)

Brief description of Principles of Marketing (Principles of Marketing)

The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Book details
PublisherPrentice Hall
Release date02/2005
Availability
EditionHardcover
List price$198.67
Our pricen/a
Used pricefrom $1.14


Buy Principles of Marketing (Principles of Marketing)
 
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