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Book details for Framework for Marketing Management (3rd Edition) Buy Framework for Marketing Management (3rd Edition)
Framework for Marketing Management (3rd Edition)
Book author(s) Book subject

Philip Kotler Kevin Lane Keller

Marketing

Sales rank 1,253,345 Not rated by customers
Framework for Marketing Management (3rd Edition)

Brief description of Framework for Marketing Management (3rd Edition)

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

Book details
PublisherPrentice Hall
Release date04/2006
AvailabilityUsually ships in 24 hours
EditionPaperback
List price$132
Our price$20.34 (you save 84.59%)
Used pricefrom $0.94


Buy Framework for Marketing Management (3rd Edition)
 
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