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Book details for Marketing: An Introduction Buy Marketing: An Introduction
Marketing: An Introduction
Book author(s) Book subject

Gary Armstrong Philip Kotler

Marketing

Sales rank 612,487 Not rated by customers
Marketing: An Introduction

Brief description of Marketing: An Introduction

How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler

Book details
PublisherPrentice Hall
Release date03/2006
AvailabilityUsually ships in 1-2 business days
EditionPaperback
List price$153.33
Our price$78.99 (you save 48.48%)
Used pricefrom $0.99


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