The Manager's Bookstore

Home | About MO | Contact MO | Tell-a-friend | Make start page | Add to favorites

Search for business and management books, authors, publishers & news
Search for business books, management authors, management book publishers & business books' news
Search for business and management books, authors, publishers & news
Advanced


Featuring
8986 books
7547 authors
222 subjects
1269 publishers

Recommended business and management reading, from top sources
- The Business Owner's Bookshelf
- Excellent reading from a terrible year
- Strategy+Business Best Business Books 2008
- BusinessWeek Best-Seller List - Hardcover, November 26. 2008
- The best business books of 2007 @ Miami Herald


News and reviews about business books, authors and publishers
- Charles Jacobs Goes Inside the Entrepreneur's Brain
- Jim Collins: How to Thrive in 2009
- The Peter Principle Lives On
- Brand Aid: Technology’s the Great Equalizer
- How News Corp. Nabbed MySpace
- The I-Word
- The Influence of the Net Generation
- New Business in the Network of Everything


Get our FREE newsletter on management books
Get our FREE newsletter on business books
Get our FREE newsletter on management books



 



Book details for The Elusive Fan: Reinventing Sports in a Crowded Marketplace Buy The Elusive Fan: Reinventing Sports in a Crowded Marketplace
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Book author(s) Book subject

Irving Rein Philip Kotler Ben Shields

MBA Selection and Admission

Sales rank 108,899 Not rated by customers
The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Brief description of The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.

Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker…even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply.

World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including

  • Manchester United's transformation from a plucky home team to a billion-dollar international franchise
  • Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability
  • Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand
  • Daytona International Speedway's reinvention of fan intimacy

Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

Book details
PublisherMcGraw-Hill Education
Release date07/2006
AvailabilityUsually ships in 24 hours
EditionHardcover
List price$35
Our price$23.56 (you save 32.69%)
Used pricefrom $2
Customers who have bought The Elusive Fan: Reinventing Sports in a Crowded Marketplace are also interested in...

ICE TO THE ESKIMOES:How to Market a Product Nobody Wants by Spoelstra, Jon



Buy The Elusive Fan: Reinventing Sports in a Crowded Marketplace
 
Home | About MO | Contact MO | Tell-a-friend | Make start page | Add to favorites
Copyright 2005-2006 - by ManagementOnly.com
Read our Privacy Policy