The trainers of the world’s best sales forces unveil a new way of selling that redefines success.

The Mind of the Customer builds on the proven performance-improvement training techniques of The Real Learning Company to supply sales and marketing professionals with a dynamic, straightforward plan for improving profitability, productivity, and customer satisfaction. Rich graphics illustrate and clarify key concepts, while contributions from industry leaders provide eye-opening and invaluable perspectives on how sales is changing--and what you can do to create competitive advantage amid that change.