|
|
|
 |
|
|
|
Words That Work: It's Not What You Say, It's What People Hear
|
|
|
|
|
|
|
|
|
|
|
|
|
Sales rank 14,858
Customers rating (based on 101 reviews)
|
|
|
|
|
The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He’ll tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book’s for you.
|
|
|
| Publisher | Hyperion | | Release date | 01/2007 | | Availability | Usually ships in 24 hours | | Edition | Hardcover |
| | List price | $24.95 | | Our price | $16.47 (you save 33.99%) | | Used price | from $3.38 |
|
|
|
|
|
|
|
 Power of Words
This book reminded me of the power of words. It also helped me focus on the reader reading/listening and not my own writing/speaking.
This books helps communicators tell their story in a way that others will take it in. It can help communicate bad things in a way that doesn't seem so bad. It can help communicate good things to seem great.
The book explains how words can move a listener left or right on a continuum without violating truth while increasing/decreasing acceptability. I recommend this book to anyone working with words.
Blane Cox
coxhb@hotmail.com
[...]
 Spin Doctoring - We Don't Need More of This!
Avoid at all costs - these types of concepts have no integrity, attempt to decieve people and are no better than snake oil.
The tricks of distrotion and clouding meaning that this work teaches is exactly why we have such a low level of trust and more of a growing anger in our society toward people who use these concepts to hide and manipulate the true meaning.
Say what you mean, mean what you say and use some ethics for once! How would you like to go to the doctor and have them use tricks like this? We need to grow up and be big enough to talk frankly to one another without distorting the message.
 If words are important...
If you place a high value on words, then Dr. Luntz's book is a must read. He analyzes everyday language and offers suggestions on how to sharpen and polish the words we use. "It's not what you say, it's what people hear" is an appropriate sub-title. This is worth the money you will pay!
Hated the CD, returned, bought the book, loved it
The audio started out great with the voice I'm used to - Frank Luntz. Calm, reassuring, logical. Easy to listen to. Then, it was bait and switch with a voice that I just could not listen to. It sounded put-on and stuffy which was the opposite of what I was trying to picture with the book. To me, it sounded like Elmer Fudd sucking on helium. I suppose everyone else on the planet would love this voice but I could not stand it, so returned the CDs for the book which is simply excellent. The book is a FIVE, for sure.
The CDs were based on the old version of the book. They had much less information than that book which has less than the new book.
In political context?
It's not what you say, it's what they hear - it's an insightful perspective, and Frank Luntz have done a great job of illustrating his point through numerous in examples in 'Words that Work'. Not surprisingly, a lot of people interpret 'rhetoric', and the entire process of positioning a concept as manipulative, but let's face it, all of us have our biases and because of that, the choice of words matters.
Frank Luntz offers some great examples of how language affects our interpretation and reactions. Likewise, he also offers some good advice on 'words that work' - imagine, efficient, etc. My only complaint is the lack of generalization of the concepts beyond the political (left) examples from Frank's own experience. All the same concepts apply to businesses, and our personal lives, but there is little to none discussion on either.
|
|
| | |
|
