Blogging for Business: Everything You Need to Know and Why You Should Care by Shel Holtz @ .::ManagementOnly.com::.

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Blogging for Business: Everything You Need to Know and Why You Should Care

Shel Holtz Ted Demopoulos

Internet

Sales rank 84,900 Customers rating

(based on 21 reviews)

Blogging for Business: Everything You Need to Know and Why You Should Care

Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket?

In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare.

In Blogging for Business, the authors reveal why businesses should embrace blogging:

• How to tap into the power of blogs

• How blogs are different from e-zines, Web sites, and message boards

• Why businesses need to monitor blogs that discuss their products and services

• How to use an internal corporate blog as an effective knowledge sharing tool

• Future iterations of blogging, such as podcasts and vlogs

• Legal considerations

Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications. Packed with top-notch recommendations from two pros, Blogging for Business demonstrates that blogs offer a competitive advantage that businesses cannot afford to overlook.�

Publisher	Kaplan Business
Release date	02/2006
Availability	Usually ships in 24 hours
Edition	Paperback

List price	$21.95
Our price	$14.93 (you save 31.98%)
Used price	from $2.21

Customers who have bought Blogging for Business: Everything You Need to Know and Why You Should Care are also interested in...

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Scoble, Robert
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right by Weil, Debbie
What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere (Wha by Demopoulos, Ted

Comments by amazon customers about Blogging for Business: Everything You Need to Know and Why You Should Care

Blogging for Business/Book purchase
I bought this book over a month ago and to date I have not received it. The mistake I made was buying it used and it is a mistake I will not make again. I am very disappointed with this whole processs.

Comprehensive Guide for Any Blogger
I read this because of the quality of author's other book, "What No One Ever Tells You About Blogging and Podcasting" Both are equally valuable. Blogging for Business is a beginning-to-end "how-to" guide on creating a blog for your business or organization. Includes the whole life cycle of planning, creating, promoting, and measuring the results of your blog. It includes plenty of specific recommendations, hyperlinks, etc. My copy of the book is chalked full of comments in the margin as well highlighted sections. This book was published in 2006, which seems like eons ago, especially for the blogosphere. Ted, perhaps you can come out with another book on new social media, such as Twitter? That being said, I have dog-eared about 10% of the pages because I want to come back to them in 3-6 months to follow-up on a specific piece of information. If you are thinking of buying this book, do it! You can check out my wireless networking & security blog at http://wifijedi.com

Very Informative
This book is really great if you are into blogging as a PR tactic. It has a lot of great tips and tricks. Shel Holtz really breaks everything down so blogging becomes easy to understand. Anyone who wants to start a blog for their company or wants to become a serious blogger should read this book.

Great Reference Book
If you are new to blogs or an experienced blogster, I recommend having this book on your reference bookshelf. I suggest that you refer to it often. Its a GREAT How To reference guide. I read this book before Naked Conversations. I think it should be the other way around. The most valuable part of this book is after you have a strategy and focus. Blogging for Business has a couple of chapters that are pure gold and should be reviewed continually especially the section on search engine optimization.

Read the title carefully: the book may not focus on what you think.
This book is authoritatively written and does not pretend to offer any 'secrets' of blogging. But the emphasis on the book is for blogging for already established companies. Much of the book focuses on the importance of establishing a web presence for corporations, and uses as examples, CEO's and other managers, who use blogging to keep the news of their companies up-to-date and to create a more 'intimate' relationship between the agenda setters and stakeholders. It isn't particularly valuable for one-person business operations, and has little discussion of the fine points of various software programs. There are about 10 pages of basic info. about Google's blogger, but nothing you wouldn't find on the Blogger help page. It also does not instill confidence to see the authors plugging their own businesses by using as examples their own blogs. The overarching metaphor of the book is that a corporate blog serves pretty much the same purpose as a intra-corporate video distributed by the CEO to his/her employees and customers--the difference being the blog can be continually updated. Basically just a 'user friendly' version of what is or was called 'corporate communication'; it's old wine in a new bottle.