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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
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Sales rank 104,981
Customers rating (based on 9 reviews)
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Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50–75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women™ because not only are they in the prime of their lives, they also are the prime target for most marketers.  In her new book PrimeTime Women™, Marti Barletta provides the only comprehensive resource on the market for readers searching for practical applications to get into the minds, souls, hearts, and wallets of this influential demographic. This hands-on approach delivers strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential market. Features: * An inside look at what makes PrimeTime Women™ tick *  Never-before published research, developed in partnership with agency powerhouse DDB*  Strategic thinking, planning, and tips from marketers who have successfully targeted PrimeTime Women™
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| Publisher | Kaplan Business | | Release date | 01/2007 | | Availability | Usually ships in 24 hours | | Edition | Hardcover |
| | List price | $25 | | Our price | $15.04 (you save 39.84%) | | Used price | from $6.29 |
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 That's ME!
I love this book! The author has Prime Time Women down to a tee. I'm in that age group and I see myself in every line. The data is there, the book is understandable and written in an interesting fashion. I'm wondering if Gen X and Gen Y women will show the same traits as they reach 50. I'll be watching for more books from this author.
 QUEEEEEEEEEEEEF
hm, a book based on your sexist bias, good for sales, or for selling to a certain segment of humans i guess, the sadness of these pieces of crap is the closed off narrow attempt at expression being provoked to begin with, its like ok im going to write a book about anything i can express and i choose to write my name into a sexist regime, anyone who thinks a person who answered the question like this obviously should own and greatly enjoy such a novel,[...]to, check out such ground breaking sections as "why women need to plan for retirement more than men"....or "tax breaks for widows" or how women live longer than men in the "did you know?" section, how about the ultimately stupid fixation on how women get paid less somehow, all your ideas based on percentiles from unnoted sources like every other bull argument in that terrain, the 50s are over ffs, we all share our pay info cause we figured out it did nothing but make us more vulnerable, people like this need to stop listening to the first book they read, stupid feminist, power is for women and men, not little girls like this...ahem...ty...good day
Marketing To Women
I have this book and Marketing To Women and both are great and well worth the investment. I also have one by Brown and her's is likewise great!
Prime Time Women Good Target for the Environment
The power of the purse may be the most potent tool available to protect the environment. As Marti Barletta makes clear in her book, "prime time" women - those 50-70 - have enough clout to tell companies what to make, not just buy what manufacturers sell, all based on how they spend their money. "Prime Time Women" should make any producer quake: women want cleaner air and water, and as this book shows, they've got the marketplace muscle to get companies to pay attention!
How Could Marketers Not Get It??
I've always considered Tom Peters the guru of marketing. I bought Barletta 's book because of his comments on the cover -- that PrimeTime Women should be the centerpiece of every marketing/strategic plan. As always, I now agree with him wholeheartedly. This book makes an excellent case about why this is the market to go after, not the youth market. Barletta draws on statistics from the New Strategist, AARP, the U.S. Census Bureau and other organizations, and combines them with her consulting firm's own proprietary research to come up with a true "how to" book, with strategies and tips that companies can put into action right away. I've since bought her other book on marketing to women, and plan to spread her name as the consultant to hire before the competition does.
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