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Book details for Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Buy Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Book author(s) Book subject

Lois Kelly

Marketing

Sales rank 1,421,485 Not rated by customers
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

Brief description of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

Marketers talk about creating 'buzz' - something which always threatens to fade away as soon as the next sound bite arrives to take its place - but only the smartest of marketers realize that to be effective, word-of-mouth has to have the right message attached to it: the kind that gets people talking and results in real communication. "Beyond Buzz" shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate...and not just fade away.

Book details
PublisherAMACOM
Release date03/2007
AvailabilityUsually ships in 1-2 business days
EditionHardcover
List price$24.95
Our price$3.34 (you save 86.61%)
Used pricefrom $2.48
This book is recommended by...

The best business books of 2007 @ Miami Herald



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