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Sales rank 47,530
Customers rating (based on 42 reviews)
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How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world. - Why all innovation is a collaborative process
- How innovation depends on persuasion
- Why problems are more important than solutions
- How the good innovation is the enemy of the great
- Why the biggest challenge is knowing when it's good enough
"For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text. "Insightful, inspiring, evocative, and just plain fun to read it's totally great." -- John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC); current Chief of Confusion "Small, simple, powerful: an innovative book about innovation." -- Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things "The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." -- Guy Kawasaki, author of The Art of the Start "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent." -- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation "This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation." -- Werner Vogels, CTO, Amazon.com "I loved this book. It's an easy-to-read playbook for anyone wanting to lead and manage positive change in their business." -- Frank McDermott, Marketing Manager, EMI Music Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington.
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| Publisher | O'Reilly Media | | Release date | 05/2007 | | Availability | Usually ships in 24 hours | | Edition | Hardcover |
| | List price | $24.99 | | Our price | $16.49 (you save 34.01%) | | Used price | from $5.02 |
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 Thought Provoking book
The book certainly made me think. There were a lot of simple thoughts laid out in a way different than most. Definitely a good read
 A book written like a cheesy blog
I enjoyed reading this book, it was a quick light-hearted read. While I didn't learn anything earth-shattering, it was a nice way to pass a few hours and to inspire a bit of brain-storming. The author did try to inject humour in his writing, but much of it came across as rather cheesy.
If that is what you're after, then this book is fine. If you're after something more serious, then I would suggest looking elsewhere.
The author doesn't appear to have done any real research aside from surfing the web and chatting to people in bars. The book reads more like a personal blog of somebody who spends a lot of time reading about innovation. About half of the books "citations" were to web-pages (many of which are now dead links).
Overall this book comes across as an earnest attempt by a "pro-am". I suspect that it would have made for a great blog if the author turned each chapter into a post; but as a book it just feels cheesy and lacking real substance or authority.
I would have given it only one or two stars on the basis of the content, if not for the fact that the light-hearted tone made it enjoyable to read. So, overall, it's "Okay".
Great read
Great book, the myths are very real and the author presents lots of ideas to overcome the problems. Extra point for the style.
Luigui Moterani.
Great condition, Great Book
This book is 147 pages and came with a slip sleeve cover. It's an easy read. Not a very good book to write a paper about. Each chapter goes over a specific myth, and never clearly "confirms" or "denies" the myth. It is still a very good book, but I wouldn't go too far with it.
amazing book and a must read one
This book is great, it's the book of kind you will finish it in one reading session , it discuss the myths that realated to the history of innovation, how this innovation happen, and how this innovation spreads . Scott Berkun writing is very funny and informative. in each chapter he discuss one myth like (the magic moment, people love new ideas, good ideas are hard to find ... etc ) and how people spread this myths and what's the truth about all this myths, it's a must read book for who working in the innovation industry , and writers who spread the myths and anyone want to make the next breakthrough in his field , recommended .
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