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Book details for Predictably Irrational: The Hidden Forces That Shape Our Decisions Buy Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Book author(s) Book subject

Dan Ariely

Consumer Behavior

Sales rank 98,884 Not rated by customers
Predictably Irrational: The Hidden Forces That Shape Our Decisions

Brief description of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

Book details
PublisherHarperCollins
Release date02/2008
AvailabilityUsually ships in 1-2 business days
EditionHardcover
List price$25.95
Our price$9.95 (you save 61.66%)
Used pricefrom $1.11
This book is recommended by...

Excellent reading from a terrible year



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