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Book details for The Economic Naturalist: In Search of Explanations for Everyday Enigmas Buy The Economic Naturalist: In Search of Explanations for Everyday Enigmas
The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Book author(s) Book subject

Robert H. Frank

Economics

Sales rank 43,228 Not rated by customers
The Economic Naturalist: In Search of Explanations for Everyday Enigmas

Brief description of The Economic Naturalist: In Search of Explanations for Everyday Enigmas

Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the “no cash on the table” principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.

Book details
PublisherBasic Books
Release date04/2008
AvailabilityUsually ships in 24 hours
Edition
List price$15.95
Our price$10.74 (you save 32.66%)
Used pricefrom $4
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