|
|
|
 |
|
|
|
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
|
|
|
|
|
|
|
|
|
|
|
|
|
Sales rank 18,895
Customers rating (based on 198 reviews)
|
|
|
|
|
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
|
|
|
| Publisher | Wiley | | Release date | 11/2008 | | Availability | Usually ships in 24 hours | | Edition | Paperback |
| | List price | $16.95 | | Our price | $11.53 (you save 31.98%) | | Used price | from $9.5 |
|
|
|
|
|
|
|
 Great Info: Now we just need the un-expanded edition
This review is for the audio book: Excellent information, no denying that. But I quickly grew tired of hearing the author constantly knock PR and Marketing professionals. He must have criticized these people more than 30 times in the book. And not just passing mentions. He would go into great detail on how ignorant these people are. Good thing I'm an engineer, otherwise I might have thrown the damn book out the window. There were a total of 8 CD's. I think if the "old rules bashing" were edited out, the book would be around 5 CD's of USEFUL content. I've always thought you should stand out on your own merits, not by putting down those around you. This book would have been good anyway, there was no reason to keep bashing traditional marketing and PR people. Ok Mr. Scott, we get it. By your account PR and marketing professionals are dimwits who are only concerned with getting on Oprah or making the next Superbowl ad. No need to repeat it an additional 29 times. Unless of course you attribute the same gray matter allowance to your readers as you do to marketing and PR professionals.
If you are considering this purchase I suggest you wait and see if they come out with an abridged version. You will save yourself considerable time, and quite likely not miss anything useful. This was the first time I've wished I was listening to an abridged version rather than an unabridged one.
 Lots of good information
Gives a great overview of the different areas that a busines can use for marketing on the Web. As I was reading, I got good ideas on how our business could use the various aspects of Web marketing to our advantage. The book made me my stop putting so much emphasis on traditional marketing avenues and start looking at using the Web.
 the new rules of marketing & PR
I have been in the marketing and promotions business for the past 23 years and have watched traditional media go from the force of marketing to a part of marketing. Internet and social media have been coming at us so fast it has been hard to evaluate what to grab and what to ignore. David Meerman Scott brought into focus what is most important in growing our business. Mr Scott's roadmap to the new business process has lifted the fog as to where we can go as a company. The New Rules has become a must read for all of my management, allowing everyone to see where the future is together. No longer is your success dependent on a gatekeeper but only on your desire to embrace the new opportunity's that are truly in front of you. One of the best marketing reads that you can easily apply. Martin Glorvigen C.E.O. Gemini Sport Marketing Inc / [...].
Helpful for any level of marketing!
Excellent book for anyone to learn how to engage in the "new" marketing and PR. It is any easy read, with great examples of successful cases that will leaving you inspired with new ideas. Even if you are not a marketing expert, you can pick up this book and kick off a successful marketing program. Appropriate for non-profits, small businesses, churches, or corporations....something for everyone. David Meerman Scott does an excellent job of relating to his readers, and even wrote this book by collaborating the ideas of his readers and bloggers.
Put Down the #2 Pencil and Use Today's Marketing Methods
Watch Video Here: http://www.amazon.com/review/RWYX6WYYDRI42 Would you use an old-fashioned #2 pencil as your major tool for business communication? Of course not, because you recognize that vast improvements in technology have given us options which are faster, more effective, and commonly expected.
However, many business leaders are still tied to antiquated methods for reaching customers, prospects, and work associates. This book helps us abandon obsolete marketing and public relations practices, and take advantage of the preferred contemporary strategies for getting our messages across.
Curious about Facebook, Podcasting, Squidoo, and similar means of communicating? You'll get the answers here.
When I became an entrepreneur in 1997, I couldn't have imagined the emergence of so many fresh, innovative ways to market my services. Wouldn't a standard press release attract enough clients and prospects for me? No--and I read this book to discover viable alternatives.
Watch this video for more detail. Then buy it and follow the suggestions--before your competition does.
The Complete Communicator: Change Your Communication-change Your Life!
|
|
| | |
|
