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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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Sales rank 9,460
Customers rating (based on 116 reviews)
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A bold new way to tackle tough business problems—even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
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| Publisher | Portfolio Hardcover | | Release date | 03/2008 | | Availability | | | Edition | Hardcover |
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 The Back of the Napkin
Great book, especially for communications professionals who are always searching to deliver a message with few words.
 Author does not follow his own directions
The text is awesome, and the explanations are very clear. However, there too many letters and too few graphics to support the "visual thinking" issue, which is supposed to be the "soul" of the book.
Another little "complaint": the main part of the drawings and graphics are too small. It is sometimes very difficult to see them without phisically getting nearer to the pages.
As a final comment: the idea is fantastic, and the development the author carries out is simply REMARKABLE. In my opinion, if the author raises the number of drawings/graphics and makes them bigger, the book would be sincerely UNBEATABLE (I would buy the new and augmented edition ¡¡¡)
This book will help you sell your ideas and improve your communication skills!
Dan Roam does a great job of teaching the reader the technology and components of visual communication. A fun and skill-building read that can be used as a reference guide until you master the skills and techniques. Highly recommended!
Useful Teaching Tool
I use Back of the Napkin with my composition students and research students. The book helps them analyze in their dominant visual language before moving into more text-centric meaning making. Roam keeps an excellent web site with terrific freebies. Also, his YouTube presentations are helpful and inspiring.
tbf
Todd Finley
[...]
if you've been in management consuting, you don't need this book
I was looking for a few new tricks, but this book isn't quite it. If you've been in management consulting before, you could write this book.
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