Clayton Christensen, Carl Shapiro, Hal Varian, Larry Downes, Chunka Mui, Lowell Bryan. These are the minds lighting the path for business in the new millennium. For a limited time, you can buy The Innovator's Dilemma, Information Rules, Unleashing the Killer App, and Race for the World at 30% off, and Amazon.com will include Harvard Business Review on Breakthrough Thinking for free.

About The Innovator's Dilemma

At the heart of The Innovator's Dilemma is how a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat. Christensen writes that even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard disk drives or consumer retailing. Succinct and clearly written, The Innovator's Dilemma is an important book that belongs on every manager's bookshelf. --Harry C. Edwards

About Information Rules

Shapiro and Varian go to great lengths to purge this book of the technobabble and forecasting of an electronic woo-woo land that's typical in books of this genre. Instead, with their feet on the ground, they consider how to market and distribute goods in the network economy, citing examples from industries as diverse as airlines, software, entertainment, and communications. The authors cover issues such as pricing, intellectual property, versioning, lock-in, compatibility, and standards. Clearly written and presented, Information Rules belongs on the bookshelf of anyone who has an interest in this economy--entrepreneurs, managers, investors, students. If there was ever a textbook written on how to do business in the information age, this book is it. --Harry C. Edwards

About "Unleashing the Killer App

Unleashing the Killer App provides an excellent framework for rethinking the nature of business in today's wired economy. No matter what the size of your company or what it does--health care, publishing, or fast food--there's probably a killer app lurking somewhere. This book will help you find it. --Harry C. Edwards

About Race for the World

The authors see world economic integration spurred on by new access to capital markets, advances in computing and communication technologies, and a rapid decline in government influence. While some companies, such as Cisco, Enron, General Electric, and Yahoo! should reap tremendous benefits, most are moving too slowly, according to these consultants. The book provides many strategies for success in the next millennium and includes chapters on the importance of market capitalizations, for example, and building "superior intangibles--intellectual property, talent, brands and networks." Race for the World is a stimulating read for managers, investors, and others interested in the future of business. --Dan Ring