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Book details for BrandDigital: Simple Ways Top Brands Succeed in the Digital World Buy BrandDigital: Simple Ways Top Brands Succeed in the Digital World
BrandDigital: Simple Ways Top Brands Succeed in the Digital World
Book author(s) Book subject

Allen P. Adamson

Brands & Brand Management

Sales rank 1,754,802 Not rated by customers
BrandDigital: Simple Ways Top Brands Succeed in the Digital World

Brief description of BrandDigital: Simple Ways Top Brands Succeed in the Digital World

In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style, BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. He clearly demonstrates that brand professionals have an unprecedented opportunity to use digital tools and media to learn more about their customers and offer experiences that better reinforce customer relationships - and build brand equity.

Based on over 100 interviews with top branding professionals, Adamson makes his point with case studies from companies including Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, PepsiCo, and Procter & Gamble. He provides numerous examples of why, particularly in the digital arena, it's never been more important to gain significant insights about consumers; to establish a simple, compelling, and credible brand promise; and to make good on this promise. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology to build stronger brands and stronger bonds with their customers.

Book details
PublisherSt. Martin's Press
Release date08/2008
AvailabilityUsually ships in 24 hours
EditionHardcover
List price$24.95
Our price$15 (you save 39.88%)
Used pricefrom $0.99
This book has been mentioned in...

Brand Aid: Technology’s the Great Equalizer: Allen Adamson, managing director of Landor Associates, has a message to brand experts and technology whizzes: Join forces. Furthermore, he has ideas about how companies should be simplifying their message and interacting more with customers. The key (@ Consulting Magazine)

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