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Book details for Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Buy Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Book author(s) Book subject

Brian Solis Deirdre Breakenridge

Public Relations

Sales rank 414,902 Not rated by customers
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Brief description of Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Book details
PublisherFT Press
Release date03/2009
Availability
EditionHardcover
List price$29.99
Our pricen/a
Used pricefrom $1.41


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