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Book details for Marketing 3.0: From Products to Customers to the Human Spirit Buy Marketing 3.0: From Products to Customers to the Human Spirit
Marketing 3.0: From Products to Customers to the Human Spirit
Book author(s) Book subject

Philip Kotler Hermawan Kartajaya Iwan Setiawan

Marketing

Sales rank 442,808 Not rated by customers
Marketing 3.0: From Products to Customers to the Human Spirit

Brief description of Marketing 3.0: From Products to Customers to the Human Spirit

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

  • Explains the future of marketing, along with why most marketers are stuck in the past
  • Examines companies that are ahead of the curve, such as S. C. Johnson
  • Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Book details
PublisherWiley
Release date05/2010
AvailabilityUsually ships in 24 hours
EditionHardcover
List price$24.95
Our price$14.47 (you save 42.00%)
Used pricefrom $2.28
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