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Book details for How Brands Grow: What Marketers Don't Know Buy How Brands Grow: What Marketers Don't Know
How Brands Grow: What Marketers Don't Know
Book author(s) Book subject

Byron Sharp

Brands & Brand Management

Sales rank 21,588 Not rated by customers
How Brands Grow: What Marketers Don't Know

Brief description of How Brands Grow: What Marketers Don't Know

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Book details
PublisherOxford University Press
Release date04/2010
AvailabilityUsually ships in 24 hours
EditionHardcover
List price$39.95
Our price$34.64 (you save 13.29%)
Used pricefrom $23.99
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