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Book details for What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Buy What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Book author(s) Book subject

Denise Lee Yohn

Brands & Brand Management

Sales rank 53,603 Not rated by customers
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Brief description of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Discover proven strategies for building powerful, world-class brands in this 800CEOREAD bestseller    It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world's best brands consistently implement
  • Presents case studies that explore the brand building successes and failures of companies of all sizes including GE, IKEA, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away
Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, and named as one of Inc. Magazine's Top Marketing Books of 2014, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Book details
PublisherJossey-Bass
Release date01/2014
AvailabilityUsually ships in 24 hours
EditionHardcover
List price$27.99
Our price$18.7 (you save 33.19%)
Used pricefrom $14.71


Buy What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
 
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