The Manager's Bookstore

Home | About MO | Contact MO | Tell-a-friend | Make start page | Add to favorites

Search for business and management books, authors, publishers & news
Search for business books, management authors, management book publishers & business books' news
Search for business and management books, authors, publishers & news
Advanced


Featuring
8986 books
7547 authors
222 subjects
1269 publishers

Recommended business and management reading, from top sources
- The Business Owner's Bookshelf
- Excellent reading from a terrible year
- Strategy+Business Best Business Books 2008
- BusinessWeek Best-Seller List - Hardcover, November 26. 2008
- The best business books of 2007 @ Miami Herald


News and reviews about business books, authors and publishers
- Charles Jacobs Goes Inside the Entrepreneur's Brain
- Jim Collins: How to Thrive in 2009
- The Peter Principle Lives On
- Brand Aid: Technology’s the Great Equalizer
- How News Corp. Nabbed MySpace
- The I-Word
- The Influence of the Net Generation
- New Business in the Network of Everything


Get our FREE newsletter on management books
Get our FREE newsletter on business books
Get our FREE newsletter on management books



 



Book details for Captivology: The Science of Capturing People's Attention Buy Captivology: The Science of Capturing People's Attention
Captivology: The Science of Capturing People's Attention
Book author(s) Book subject

Ben Parr

Marketing

Sales rank 494,081 Not rated by customers
Captivology: The Science of Capturing People's Attention

Brief description of Captivology: The Science of Capturing People's Attention

LEARN THE SECRET TO CAPTIVATING YOUR AUDIENCE. In Captivology, award-winning journalist, author, entrepreneur and investor Ben Parr (Forbes 30 Under 30) presents a new understanding of attention -- how it works, why it matters, and how we leverage psychological triggers to draw and retain attention for our passions, projects, and ideas.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician David Copperfield, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.AS FEATURED IN: MSNBC, CNN, ABC News, CNBC, Forbes, Los Angeles Times, The Atlantic, New York Post, Washington Post, Business Insider, Harvard Business Review, Financial Times, NPR and more."Throughout the book, Parr keeps readers engaged, amused and focused, proving that the science of Captivology works." - Success Magazine "Sensible... Spryly written... [Captivology] is a worthwhile read, if you can concentrate your mind." - Financial Times"Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a skill that everyone needs. Captivology will show you how to capture other people's attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea." - Adam Braun, New York Times bestselling author of The Promise of a Pencil)"The Internet has made it easier to communicate but also more challenging to be heard. Ben Parr's Captivology applies recent discoveries in psychology and neuroscience to the attention economy so that anyone can rise over the crowd and stand out." - Craig Newmark, founder, Craigslist)

Book details
PublisherHarperOne
Release date03/2015
AvailabilityUsually ships in 1-2 business days
EditionHardcover
List price$27.99
Our price$9.69 (you save 65.38%)
Used pricefrom $2.09
Customers who have bought Captivology: The Science of Capturing People's Attention are also interested in...

The Four Lenses of Innovation: A Power Tool for Creative Thinking by Gibson, Rowan



Buy Captivology: The Science of Capturing People's Attention
 
Home | About MO | Contact MO | Tell-a-friend | Make start page | Add to favorites
Copyright 2005-2006 - by ManagementOnly.com
Read our Privacy Policy