The Manager's Bookstore

Home | About MO | Contact MO | Tell-a-friend | Make start page | Add to favorites

Search for business and management books, authors, publishers & news
Search for business books, management authors, management book publishers & business books' news
Search for business and management books, authors, publishers & news
Advanced


Featuring
8986 books
7547 authors
222 subjects
1269 publishers

Recommended business and management reading, from top sources
- The Business Owner's Bookshelf
- Excellent reading from a terrible year
- Strategy+Business Best Business Books 2008
- BusinessWeek Best-Seller List - Hardcover, November 26. 2008
- The best business books of 2007 @ Miami Herald


News and reviews about business books, authors and publishers
- Charles Jacobs Goes Inside the Entrepreneur's Brain
- Jim Collins: How to Thrive in 2009
- The Peter Principle Lives On
- Brand Aid: Technology’s the Great Equalizer
- How News Corp. Nabbed MySpace
- The I-Word
- The Influence of the Net Generation
- New Business in the Network of Everything


Get our FREE newsletter on management books
Get our FREE newsletter on business books
Get our FREE newsletter on management books



 



Book details for The Automatic Customer: Creating a Subscription Business in Any Industry Buy The Automatic Customer: Creating a Subscription Business in Any Industry
The Automatic Customer: Creating a Subscription Business in Any Industry
Book author(s) Book subject

John Warrillow

Corporate Strategy

Sales rank 46,014 Not rated by customers
The Automatic Customer: Creating a Subscription Business in Any Industry

Brief description of The Automatic Customer: Creating a Subscription Business in Any Industry

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come.As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including:

  • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling.com, and DanceStudioOwner.com offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information.
  • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services.
  • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site.
This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business.Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.Table of ContentsIntroductionPART ONE: SUBSCRIBERS ARE BETTER THAN CUSTOMERSChapter 1: TheNew500-Year-Old Business ModelChapter 2: Why You Need Automatic CustomersPART TWO: THE NINE SUBSCRIPTION BUSINESS MODELSChapter 3: The Membership Website ModelChapter 4: The All-You-Can-Eat Library ModelChapter 5: The Private Club ModelChapter 6: The Front-of-the-Line Subscription ModelChapter 7: The Consumables ModelChapter 8: The Surprise Box ModelChapter 9: The Simplifier ModelChapter 10: The Network ModelChapter 11: The Peace-of-Mind ModelPART THREE: YOUR SUBSCRIPTION BUSINESS FIELD GUIDEChapter 12: The New MathChapter 13: The Cash Suck vs. The Cash SpigotChapter 14: The Psychology of Selling a SubscriptionChapter 15: Scaling UpChapter 16: Reflections

Book details
PublisherPortfolio
Release date02/2015
AvailabilityUsually ships in 24 hours
EditionHardcover
List price$27.95
Our price$22.36 (you save 20.00%)
Used pricefrom $11.18
Customers who have bought The Automatic Customer: Creating a Subscription Business in Any Industry are also interested in...

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Kellman Baxter Robbie



Buy The Automatic Customer: Creating a Subscription Business in Any Industry
 
Home | About MO | Contact MO | Tell-a-friend | Make start page | Add to favorites
Copyright 2005-2006 - by ManagementOnly.com
Read our Privacy Policy