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Book details for Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight Buy Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
Book author(s) Book subject

Piyanka Jain Puneet Sharma

Decision Making

Sales rank 117,162 Not rated by customers
Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

Brief description of Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

There is a costly misconception in business today—that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth.

In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors’ streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps…using only Excel as a tool. Readers will learn how to:

Clarify the business question • Lay out a hypothesis-driven plan • Pull relevant data • Convert it to insights • Make decisions that make an impact

Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn’t rocket science—it’s a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn’t want to do that?

Book details
PublisherAMACOM
Release date11/2014
AvailabilityUsually ships in 24 hours
EditionHardcover
List price$27.95
Our price$18.74 (you save 32.95%)
Used pricefrom $12.99
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