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Book details for Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Buy Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Book author(s) Book subject

Gary Vaynerchuk

Internet

Sales rank 1,461 Not rated by customers
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Brief description of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Book details
PublisherHarperBusiness
Release date11/2013
AvailabilityUsually ships in 24 hours
EditionHardcover
List price$29.99
Our price$18.15 (you save 39.48%)
Used pricefrom $13.15
Customers who have bought Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World are also interested in...

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