Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z

"There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago." –Tom Peters, author of In Search of Excellence and The Circle of Innovation

"If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-filled read, you will get the most complete picture possible of what marketing today is all about." –Sergio Zyman, author of The End of Advertising as We Know It

"This classic and highly respected thinker has brought together the most important ideas from old and new marketing under one cover–the Alpha and Omega of marketing books. Should be on the bookshelf of everybody practicing business today." –Don Peppers and Martha Rogers, PhD, Peppers and Rogers Group, coauthors of the bestselling The One to One Future: Building Relationships One Customer at a Time

"What Peter Drucker is to management, Philip Kotler is to marketing. Kotler’s ideas are endlessly interesting, relevant, and ahead of the times." –Al Ries, Ries & Ries, author of The Fall of Advertising and the Rise of PR

"This book could also be called Marketing Insight: From Genesis to Revelations because it is a bible of marketing truths–and it’s in plain English. The most important and enduring principles of marketing are presented with parables and such vivid examples that there are no excuses for anyone not to understand marketing." –Roger Blackwell, Professor of Marketing, Fisher College of Business, The Ohio State University, author of Customers Rule!

Kotler on Marketing: How to Create, Win, and Dominate Markets by Kotler Philip
According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions by Kotler, Philip
Ten Deadly Marketing Sins : Signs and Solutions by Kotler, Philip

Great book
What impressed me the most in this book was how Kotler was able to speak in detail about key marketing subjects in only two or three pages. I red much bigger texts in other books, about the same subjects, and they didn't gave me more information than this Kotler's book. It's a must have for anyone that needs to get familiar with Marketing principles and don't have time to read 600 pages books.

But gurus definitely need to have breakthrough ideas in their fields in order to back their gurus' status up.

There is nothing new and exciting from a book written by a marketing guru here who bragged himself as professional in the marketing field for forty years in the Preface of the book.

I do understand that this book targets at more junior or middle management levels managers either in the marketing field or the related or non-related fields. However, this book is too basic, assuming that the aforesaid managers are just so naive, ignorant or green about marketing. A lot of information in the book can be sourced from the internet Free of Charge easily!

What Philip Kotler wrote in this book is more like Cliff Notes, presenting an oversimplified view about marketing in a hypercompetitive marketing world these days.

In addition, most of the ideas in the book are not originated by Philip Kotler himself. He has read a lot of business or marketing bestsellers. No doubt about it! It seems like he has just completed a less than 200 pages book report, and has synthesized a lot of cute, but not necessarily practical marketing ideas in a well-packaged, best-seller format fashion.

As an educated guess, I assume this book was written by Philip Kotler within no more than 3 months. Besides, there are some errors in the book,including: P.192--"Good to Great" should be written by James C. Collins and Jerry I. Porras, not James Champy, etc.

As a marketing guru, Philip Kotler should be more keen on raising higher scholarly standard and launching more good quality marketing books, rather than keen on being" quick fix"--- launching a lot of new books, but sacrificing his brand reputation and solid academic background.

On the whole, this book is very textbook and good for university students like Freshman.... The marketing prescriptions are too predictable and filled with conventional wisdom, if not insights.

As a long-standing consumer of Kotler's books, this is a little piece of customer feedback for the marketing guru to reflect and improve on......