Studies how ideas percolate within organizations. It identifies “idea practitioners” (managers who introduce new thinking to their companies) , studies the role of management gurus, and describes how to evaluate new ideas for fit. Included are case studies of reengineering and knowledge management, as well as lists of business ideas and leading management thinkers.

Sometimes a Great Notion: Hard work wins out over waiting for inspiration to strike; you know more than you think you do; and you can build off the work of others. (@ CIO Insight)