Whether you're just starting out or have been running your own business for years, it's never too late to start harnessing the incredible power of public relations. In this guide Amanda Barry shows you why some of the world's most successful entrepreneurs view PR with a passion and why you should too. Packed full of practical hints and tips, toolkit exercises and down-to-earth advice, PR Power includes views of leading experts and case studies of real businesses. It also offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself.