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The Innovator's Solution: Creating and Sustaining Successful Growth
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Sales rank 12,234
Customers rating (based on 59 reviews)
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The Growth Paradox At best one company in ten is able to sustain profitable growth. Yet capital markets demand that all companies seek it relentlessly and mercilessly punish those who fail. Why is consistent, persistent growth so difficult to achieve? Surprisingly, it’s not for lack of great ideas or capable managers, nor is it because customers are too fickle or innovation too unpredictable. Innovation fails, say Clayton M. Christensen and Michael E. Raynor, because organizations unwittingly strip the disruptive potential from new ideas before they ever see the light of day. In his worldwide bestseller The Innovator’s Dilemma, Christensen explained how industry leaders get blindsided by disruptive innovations precisely because they focus too closely on their most profitable customers and businesses. The Innovator’s Solution shows how companies get to the other side of this dilemma, creating disruptions rather than being destroyed by them. Drawing on years of in-depth research and illustrated by company examples across many industries, Christensen and Raynor argue that innovation can be a predictable process that delivers sustainable, profitable growth. They identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help managers create the right conditions, at the right time, for a disruption to succeed. The Innovator’s Solution addresses a wide range of issues, including: • How can we tell if an idea has disruptive potential? • Which competitive situations favor incumbents, and which favor entrants? • Which customer segments are primed to embrace a new offering? • Which activities should we outsource, and which should we keep in-house? • How should we structure and fund a new venture? • How do we choose the right managers to lead it? • How can we position ourselves where profits will be made in the future? Revealing counterintuitive insights that will change your perspective on innovation forever, this landmark book shows how to create a disruptive growth engine that fuels ongoing success.
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| Publisher | Harvard Business Press | | Release date | 09/2003 | | Availability | Usually ships in 24 hours | | Edition | Hardcover |
| | List price | $34.95 | | Our price | $23.07 (you save 33.99%) | | Used price | from $3.28 |
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Innovate or Die: Makes a credible case that established companies can defy the odds after all, provided they offer disruptive new products of their own (@ Business Week)
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 Indispensable Insight into Entrepreneurial Growth
This was required reading for an MBA Entrepreneurial Growth class. It quickly became the reference to almost every case that we discusssed. It is one of the best books I've ever read. It completely opened my eyes to a new world. It addresses some of the fundamental questions of an entrepreneur. How can a new business beat the reigning behemoths in an industry? How can the reigning behemoths defend against these threats? I continually find myself thinking back to concepts in this book.
Eye-Opening and Behavior Changing Book
This is the most influential book I have read in my career and as an avid reader of many great books over the years, this says a lot. There are profound implications for leaders from a variety of disciplines--whether Marketing, Product Development, Sales or Executive leadership. This book provides specific examples of affecting significant growth within your organization.
Our whole organization is aligning with the strategies proposed in the Innovator's Solution and already, we are seeing significant changes in how we market and how we sell. My highest recommendadtion for the Innovator's Solution!
 Miss-printed book
The service was fast. The book was in good physical condition. The only (and somewhat major) issue was the book was miss-printed. Pages 86-116 were missing from the book. Where these pages were supposed to be were pages from other chapters. I don't know if the seller knew of this or not, but it somewhat defeats the purpose of purchasing a book if all the pages aren't there.
 Insightful sustainable growth strategies for any next generation product
Overall, I think the book is very well written with insightful strategies for sustainable growth. The concept of disruptive innovation is definitely worth understanding and applying in today's competitive environment to gain that edge in the marketplace.
The chapter that I found most valuable was chapter no. 2 - What products will customers want to buy? The idea that market research is typically conducted to understand the nature and size of the market and NOT focused around what the customer needs to get the job done - also known as "circumstance-based segmentation to gain a disruptive hold" - is obvious yet eye opening. To exemplify this concept, the authors use the Blackberry case study and demonstrated how RIM helped people be more productive in small snippets of time.
Being a web strategy and product management specialist, I believe concepts explained in this book are evergreen and very applicable to the real world, for instance when gathering products requirements, every product manager should give this book a good read to create not only cutting edge but also competitively superior products. I believe every product feature should be sourced from (in the mentioned order of priority)..
1) what job needs to be done from a customer's perspective
2) market trends
3) current user or business issues
4) competitor gaps
Also to increase adoption and usage of the product, related features should be weaved into existing day-to-day processes, be it from a business or consumer perspective.
Hope this review helped!
Happy reading..
- Avi Jhangiani
[...]
Great follow-on to the original, and more useful
For some reason I read the original Innovator's dilemma, skipped this book, and then read Seeing What's Next. That was a mistake, as this is the best of the trio as it provides guidelines to help you structure what you think you should do. Whether you're the incumbant attempting to protect your turf, or the new-kid trying to disrupt, this book will help you understand where the strengths and weaknesses for both lie. If you're in high tech product development, this is a very relevant book.
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