In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership, or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate.

Focusing on "disruptive technology" of the Honda Supercub, Intel's 8088 processor, and the hydraulic excavator, Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.

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The Innovator's Solution: Creating and Sustaining Successful Growth by Christensen Clayton
Crossing the Chasm by Moore, Geoffrey A.
Seeing What's Next: Using Theories of Innovation to Predict Industry Change by Christensen, Clayton

I purchased this book for my husband on someone's recommendation.
I purchased this book for my husband on someone's recommendation. My husband was pleasantly surprised when the book arrived. It turns out he had been meaning to read it for some time. He was not disappointed.