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Sales rank 275,722
Customers rating (based on 98 reviews)
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Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at ways companies such as Napster, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. Godin provides all the ingredients so anyone can start their own ideavirus epidemic. He identifies key factors to show how any business, large or small, can use ideavirus marketing. Now all businesses can succeed in a world that just doesn’t want to hear it anymore from the traditional marketers. Who but Godin could teach consumers the importance of powerful sneezers, hives, velocity, a clear vector, and a smooth, friction-free transmission? Readers will learn much more, including: *Why ideas matter *Seven ways an ideavirus can help you *How to dramatically increase the chances your ideavirus will spread *The importance of sneezers *The thirteen questions ideavirus marketers want answered *Five ways to unleash and ideavirus
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| Publisher | Do You Zoom | | Release date | 09/2000 | | Availability | | | Edition | Hardcover |
| | List price | $40 | | Our price | n/a | | Used price | from $1 |
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 Must Read for Believers of Permission Marketing
In Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Seth Godin discussed the importance of gaining permission from your customers for each interaction rather than blatantly interrupting them. But how does one gain permission?
This is the subject of Unleashing The Ideavirus. In this book Seth Godin describes the key components required to create an "ideavirus" or an idea worth spreading to others. Similar to his other books, the author outlines the ever increasing importance of the Internet and how information and the adoption of new ideas are increasing at exponential rates. Not all ideas though, just those worthy of being spread.
While easy to read and packed with valuable information, this is a must read for those interested in how to increase their permission marketing skills. Unleashing The Ideavirus was written in 2001, so the examples are a bit dated, however the principles outlined within are important, and in my opinion, timeless.
Definitely worth a read for those interested in marketing, viral marketing, the Internet or starting a business.
Great from a Viral Marketing standpoint
Great from a Viral Marketing standpoint. Godin's advice is always simple and easy to understand for me. I take golden nuggets from all of his books. I recommend.
 Where's The Beef?
Alot of mumble-jumble double-speak, and ultimately a vacuous collection of anecdotes after the expression of the trite concept that sometimes fantastic ideas get spread and become socially changing epidemics by word-of-mouth. That's news? No real description as to how to get that done is given except to fing mythical sneezers. Clever use of language, but who with a marketing background doesn't know this.
 Worth reading
Nutshell review - Another good book by Godin. Easy to read, insightful, good ideas and makes you think. Worth reading.
Infect Me With The Virus!
Starting my own dot com ([...]) for the first time (as opposed to running traditional bricks and mortar businesses as I'd done in the past) I knew I had to read as much of Seth's work as I possibly could. Unleashing the Idea Virus was right at the top of my list. Seth yet again spells out simple easy to understand ideas illustrated with fabulous examples. Yes - the book is a little out of date now with its references - but it's also pretty fun seeing which of Seth's predictions have come true! I'd recommend the read for any business owner or marketer looking for the answers to the question "how can I get people talking about my business without laying out a mint on traditional interruption advertising"
Kirsty Dunphey, Author Retired at 27, If I can do it anyone can
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