Considered the best text for the undergraduate course, this book sets forth microeconomics in clear and authoritative terms. Professor Hal Varian uses basic economic analysis to untangle this most current of topics, and many examples throughout the book explore lively applications ranging from airline fare wars to computer software pricing strategies. This edition continues the book's modern emphasis with fresh insights into information technology, expanded coverage of strategic behavior, and a new chapter on auctions featuring pathbreaking research that earned a Nobel Prize in 1996.