Leadership the Sven-Göran Eriksson Way examines the leadership style of the England football manager Sven-Göran Eriksson. Our argument is that Eriksson’s approach is important because it brilliantly exemplifies a new leadership which defies conventional and historical stereotypes of how leaders think and behave. Eriksson is a not a tub-thumping bellower of orders. He is no dictator. Instead, he is a modern leadership archetype, a leader we can all learn from.

From Leadership the Sven-Göran Eriksson Way

"This book does have an important message... Sven and Richard Branson are the future... the Scandinavian business model is something we should try to copy".

Lucy Kellaway, The Financial Times

"I very much enjoyed it and in particular the way it gelled good business management principles with their application to football as illustrated by many of the policy decisions taken by our national coach who inside 12 months has brought cofidence, assurance, team spirit and a more worldwide awareness to our England team giving everybody optimism…"

Gordon Taylor, Chairman of the PFA (Professional Footballers Association)