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Book details for Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Buy Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Book author(s) Book subject

Geoffrey A. Moore

High Technology Industry

Sales rank 286,409 Not rated by customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Brief description of Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Book details
PublisherHarperBusiness
Release date08/2006
Availability
EditionPaperback
List price$17.99
Our pricen/a
Used pricefrom $2
This book is recommended by...

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