The Manager's Bookstore
Home | About MO | Contact MO | Tell-a-friend | Make start page | Add to favorites

Search for business and management books, authors, publishers & news
Search for business books, management authors, management book publishers & business books' news
Search for business and management books, authors, publishers & news
Advanced


Featuring
 8811 books
7421 authors
222 subjects
1259 publishers

Recommended business and management reading, from top sources
- The best business books of 2007 @ Miami Herald
- The 800-CEO-READ Business Book Awards 2007
- Fast Company: The Best Business Books of 2007
- Strategy+Business Best Business Books 2007
- Business Week Best Business Books of the Year


News and reviews about business books, authors and publishers
- Save The Planet—Disappear
- The Reliable Killer
- Fill 'Er Up—But With What?
- The Maestro Speaks His Mind
- Name That Demographic
- Why Snap Decisions Work
- Space: The Private Frontier
- The Science Of "Aha!"


Get our FREE newsletter on management books
Get our FREE newsletter on business books
Get our FREE newsletter on management books



 







In the Product Naming Sweepstakes, Here Are Some Big Winners

June 06, 2004
Knowledge @ Wharton
Wordcraft : The Art of Turning Little Words into Big Business by Alex Frankel
Frankel makes a convincing case that, for any product, a good name is an asset well worth seeking read more

 
Home | About MO | Contact MO | Tell-a-friend | Make start page | Add to favorites
© Copyright 2005-2006 - by ManagementOnly.com
Read our Privacy Policy