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Heeding The Herd Instinct

June 06, 2004
Business Week
The Wisdom of Crowds : Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations by James Surowiecki
In The Wisdom of Crowds, the New Yorker staff writer provocatively argues that, in many circumstances, the group collectively reaches better decisions -- and solves problems more efficiently -- than the smartest man or woman alone read more

 
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