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Built to Flip
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March 03, 2004 |
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Fast Company |
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Built to Last : Successful Habits of Visionary Companies by Jerry Porras, James Collins |
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An intriguing idea: No need to build a company, much less one with enduring value. Today, it's enough to pull together a good story, to implement the rough draft of an idea, and -- presto! -- instant wealth read more
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