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HBSWK Book Report: Treasure Hunt: Inside the Mind of the New Consumer

May 05, 2006
HBS Working Knowledge
Treasure Hunt : Inside the Mind of the New Consumer by Michael Silverstein, John Butman
Looks at consumers (mostly women) who are on a trillion-dollar-plus hunt for “best value,” “best price,” and “best quality,” all in one. In other words, they are on a treasure hunt for the best deal. read more

 
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