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John Wiley & Sons
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By Kotler, Philip
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Amazon's customers rating 
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 07/01/2008
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By Kotler, Philip
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Amazon's customers rating
From “advertising” to “zest” (the attitude successful marketers bring to their work) , marketing’s top academic sets out to define his discipline’s key concepts. For each concept, Kotler presents a...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Marketing
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Our price: n/a (list: n/a)
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Information updated on 07/04/2008
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By Whistler, Mark
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Amazon's customers rating
An accessible guide to the pairs trading technique A leading arbitrage expert gives traders real tools for using pairs trading, including customizable Excel worksheets on CD. Mark Whistler...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Investments
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Information updated on 07/04/2008
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By Peppers, Don
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Amazon's customers rating
In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Customer Relationship
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Information updated on 07/01/2008
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By Beer, Stafford
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Amazon's customers rating
"Stafford Beer is undoubtedly among the worlds most provocative, creative, and profound thinkers on the subject of management, and he records his thinking with a flair that is unmatched. His writing...
Ranking at Amazon 0
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John Wiley & Sons
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December - Paperback
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Operations Research
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Information updated on 06/28/2008
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By Stalk, George
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Amazon's customers rating
a collection of the best thinking from one of the most innovative management consulting firms in the world. For the past thirty-five years, The Boston Consulting Group has been shaping the way...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Corporate Strategy
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Information updated on 07/01/2008
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By Fahey, Liam
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Amazon's customers rating
Over 525,000 Copies of the Portable MBA Series Sold Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field This Second Edition of the phenomenally...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Corporate Strategy
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 07/03/2008
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By Hamel, Gary
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Amazon's customers rating
Moving towards the zenith of the technological age brings with it an ever-increasing amount of uncertainty, change and flux. Academic, business and consultative commentators around the world have for...
Ranking at Amazon 0
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John Wiley & Sons
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December - Hardcover
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Corporate Strategy
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Our price: n/a (list: n/a)
Used from: n/a
Information updated on 07/03/2008
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