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Portfolio

http://www.penguinputnam.com/static/html/aboutus/adult/portfolio.html

96 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
 
Brand Hijack : Marketing Without Marketing
Buy Brand Hijack : Marketing Without Marketing from Amazon  By Wipperfurth, Alex Amazon's customers rating

A book about “marketing without marketing” doesn't need any hype. Instead, here's an excerpt from chapter one:

Welcome to marketing without marketing: the emergence of the hijacked brand.

Ranking at Amazon 0

 Portfolio
 December - Hardcover
 Brands & Brand Management
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Information updated on 07/01/2008
Buy Brand Hijack : Marketing Without Marketing from Amazon
 
All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World
Buy All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World from Amazon  By Godin, Seth Amazon's customers rating

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior

Ranking at Amazon 0
 Portfolio
 December - Hardcover
 Marketing
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Information updated on 07/03/2008
Buy All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World from Amazon
 
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Buy The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture from Amazon  By Battelle, John Amazon's customers rating

If you pick your books by their popularity--how many and which other people are reading them--then know this about The Search: it's probably on Bill Gates' reading list, and that of almost...

Ranking at Amazon 0
 Portfolio
 December - Hardcover
 Dot Com
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Information updated on 07/03/2008
Buy The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture from Amazon
 
The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
Buy The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable from Amazon  By Godin, Seth Amazon's customers rating

33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable?

Most organizations are stuck in a rut. On one hand, they...

Ranking at Amazon 0

 Portfolio
 December - Hardcover
 Advertising
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Information updated on 07/01/2008
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The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron
Buy The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron from Amazon  By McLean, Bethany Amazon's customers rating

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Ranking at Amazon 0
 Portfolio
 December - Paperback
 Scandals and Fraud
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Buzzmarketing : Get People to Talk About Your Stuff
Buy Buzzmarketing : Get People to Talk About Your Stuff from Amazon  By Hughes, Mark Amazon's customers rating

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Ranking at Amazon 0
 Portfolio
 December - Hardcover
 Advertising
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Information updated on 06/17/2008
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them
Buy Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them from Amazon  By Silverstein, Michael Amazon's customers rating

First published to media acclaim in October 2003, Trading Up revealed how today's middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible...

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 Portfolio
 December - Hardcover
 Consumer Behavior
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Buy Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them from Amazon
 
The Wal-Mart Triumph : Inside the World's #1 Company
Buy The Wal-Mart Triumph : Inside the World's #1 Company from Amazon  By Slater, Robert Amazon's customers rating

Two of the toughest challenges for any company are leadership transitions and rapid growth. How do you replace an enormously popular and beloved CEO? And how do you maintain a rapid growth rate...

Ranking at Amazon 0
 Portfolio
 December - Paperback
 Retail Industry
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Information updated on 07/01/2008
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Five Regions of the Future : Preparing Your Business for Tomorrow's Technology Revolution
Buy Five Regions of the Future : Preparing Your Business for Tomorrow's Technology Revolution from Amazon  By Barker, Joel Amazon's customers rating

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Ranking at Amazon 0
 Portfolio
 December - Hardcover
 Trends and Future
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Information updated on 06/29/2008
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Perfect Enough: Carly Fiorina and the Reinvention of Hewlett-Packard
Buy Perfect Enough: Carly Fiorina and the Reinvention of Hewlett-Packard from Amazon  By Anders, George Amazon's customers rating

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 Portfolio
 December - Paperback
 Business Leaders
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Information updated on 04/30/2008
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96 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
 
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