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International Marketing
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International Marketing
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Nonaka, Ikujiro
Rapaille, Clotaire
Trompenaars, Fons
Alston, Rennie
Cook, Thomas A.
Czinkota, Michael R.
| de Mooij, Marieke
Green, Mark
Helsen, Kristiaan
Hennessey, H. David
Jeannet, Jean-Pierre
Johansson, Johny
| Keegan, Warren J.
Kitchen, Philip J.
Kotabe, Masaaki
Quelch, John
Raia, Kelly
Reese, Sam
| Ronkainen, Ilkka A.
Schultz, Don E.
Speare, Nick
Wilson, Kevin
Woolliams, Peter
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14 books found. Jump to: 1 | 2 |
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By Nonaka, Ikujiro
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Amazon's customers rating 
No one ever heard of Lexus until it all but ran Mercedes off the road. Whether it's with cars or cameras, Sega games or Mighty Morphin Power Rangers, the Japanese seem to conquer every market they...
Ranking at Amazon 0
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HarperCollins
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December - Hardcover
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International Marketing
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Our price: n/a (list: n/a)
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Information updated on 08/19/2008
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By Trompenaars, Fons
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Amazon's customers rating
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different...
Ranking at Amazon 0
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Capstone / Wiley
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December - Paperback
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International Marketing
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Information updated on 09/01/2008
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By Rapaille, Clotaire
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Amazon's customers rating
7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and...
Ranking at Amazon 0
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Executive Excellence
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December - Hardcover
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International Marketing
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Information updated on 09/02/2008
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By Johansson, Johny
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Amazon's customers rating
Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop...
Ranking at Amazon 0
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McGraw Hill
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December - Hardcover
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International Marketing
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Information updated on 09/01/2008
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14 books found. Jump to: 1 | 2 | | | |
