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Books about Marketing to Women
Marketing to Women

These authors also write about Marketing to Women Marketing to Women
Bailey, Maria T.
Johnson, Lisa
Learned, Andrea
Quinlan, Mary Lou
Ulman, Bonnie
Warner, Fara

Subjects related to Marketing to Women

7 books found
 
What Women Want: The Global Market Turns Female Friendly
Buy What Women Want: The Global Market Turns Female Friendly from Amazon  By Underhill, Paco Amazon's customers rating

PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package,...

Ranking at Amazon 2664900
 Simon & Schuster
 July 2010 - Hardcover
 Marketing to Women
Our price: $15.39 (list: $25)
Used from: $3.15
Information updated on 01/19/2018
Buy What Women Want: The Global Market Turns Female Friendly from Amazon
 
PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Buy PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders from Amazon  By Barletta, Martha Amazon's customers rating

Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power...

Ranking at Amazon 410892
 Kaplan
 January 2007 - Hardcover
 Marketing to Women
Our price: n/a (list: $25)
Used from: $2.34
Information updated on 01/11/2018
Buy PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders from Amazon
 
The Power of the Purse : How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
Buy The Power of the Purse : How Smart Businesses Are Adapting to the World's Most Important Consumers-Women from Amazon  By Warner, Fara Amazon's customers rating

Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women...

Ranking at Amazon 1648710
 Prentice Hall
 September 2005 - Hardcover
 Marketing to Women
Our price: n/a (list: $32.99)
Used from: $0.25
Information updated on 01/12/2018
Buy The Power of the Purse : How Smart Businesses Are Adapting to the World's Most Important Consumers-Women from Amazon
 
Trillion-Dollars Moms: Marketing to a New Generation of Mothers
Buy Trillion-Dollars Moms: Marketing to a New Generation of Mothers from Amazon  By Bailey, Maria T. Amazon's customers rating

Book by Bailey, Maria, Ulman, Bonnie

Ranking at Amazon 340362
 Dearborn Trade, a Kaplan Professional Company
 March 2005 - Hardcover
 Marketing to Women
Our price: $10.74 (list: $23)
Used from: $3
Information updated on 01/12/2018
Buy Trillion-Dollars Moms: Marketing to a New Generation of Mothers from Amazon
 
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Buy Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market from Amazon  By Johnson, Lisa Amazon's customers rating

A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products,

Ranking at Amazon 1838771
 AMACOM - American Management Association
 June 2004 - Hardcover
 Marketing to Women
Our price: $2.39 (list: $23)
Used from: $0.1
Information updated on 01/12/2018
Buy Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market from Amazon
 
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
Buy Just Ask a Woman: Cracking the Code of What Women Want and How They Buy from Amazon  By Quinlan, Mary Lou Amazon's customers rating

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the...

Ranking at Amazon 1521403
 Wiley
 April 2003 - Hardcover
 Marketing to Women
Our price: $6.5 (list: $37.95)
Used from: $1.8
Information updated on 01/12/2018
Buy Just Ask a Woman: Cracking the Code of What Women Want and How They Buy from Amazon
 
Marketing to Moms : Getting Your Share of the Trillion-Dollar Market
Buy Marketing to Moms : Getting Your Share of the Trillion-Dollar Market from Amazon  By Bailey, Maria T. Amazon's customers rating

Looking for new markets? Then focus on mothers! Moms wield awesome power as both consumers and decision makers who control the family purse. Just visit any popular park or mall in your town and

Ranking at Amazon 2807431
 Prima Lifestyles
 October 2002 - Hardcover
 Marketing to Women
Our price: $14.36 (list: $24.95)
Used from: $3
Information updated on 01/12/2018
Buy Marketing to Moms : Getting Your Share of the Trillion-Dollar Market from Amazon

7 books found
 
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