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Marketing to Women
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Marketing to Women
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6 books found |
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By Barletta, Martha
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Amazon's customers rating 
Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power...
Ranking at Amazon 116776
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Kaplan
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January 2007 - Hardcover
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Marketing to Women
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Our price: $15.51 (list: $25)
Used from: $6.44
Information updated on 03/03/2010
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By Warner, Fara
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Amazon's customers rating
Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women...
Ranking at Amazon 736886
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Prentice Hall
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September 2005 - Hardcover
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Marketing to Women
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Our price: n/a (list: $32.99)
Used from: $0.01
Information updated on 01/05/2010
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By Bailey, Maria T.
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Amazon's customers rating
Mothers are the most powerful consumers in the United States today. But to obtain a portion of the $17 trillion+ spent by moms, authors Maria Bailey and Bonnie Ulman say marketers must recognize the...
Ranking at Amazon 161458
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Dearborn Trade, a Kaplan Professional Company
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March 2005 - Hardcover
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Marketing to Women
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Our price: $15.64 (list: $23)
Used from: $2
Information updated on 02/22/2010
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By Johnson, Lisa
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Amazon's customers rating
Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses. ...
Ranking at Amazon 111117
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AMACOM - American Management Association
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June 2004 - Hardcover
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Marketing to Women
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Our price: $15.64 (list: $23)
Used from: $1.17
Information updated on 03/06/2010
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By Bailey, Maria T.
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Amazon's customers rating 
Looking for new markets? Then focus on mothers! Moms wield awesome power as both consumers and decision makers who control the family purse. Just visit any popular park or mall in your town and
Ranking at Amazon 774107
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Prima Lifestyles
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October 2002 - Hardcover
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Marketing to Women
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Our price: n/a (list: $24.95)
Used from: $0.75
Information updated on 03/03/2010
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6 books found | | | |
