|
|
|
|
Marketing
|
|
|
|
|
Marketing
|
|
Day, George S.
Fahey, Liam
Gilmore, James
Glazer, Rashi
Godin, Seth
Kotler, Philip
Levitt, Theodore
McKenna, Regis
Pine II, B. Joseph
Postma, Paul
Ries, Al
Stalk, George
Trout, Jack
Tzu, Sun
Zyman, Sergio
Abingdon, David
Ahmed, Pervaiz K.
Anderson, Erin
Anderson, James
Andreasen, Alan
Armstrong, Gary
Baier Stein, Donna
Balter, David
Bateson, John E.G.
Batra, Rajeev
Beckwith, Harry
Bendle, Neil T.
Best, Roger J.
Blattberg, Robert
Bloom, Paul
Bly, Robert W.
Boone, Louis E.
Boyett, Joseph H.
Boyett, Jimmie T.
Brebach, Gresh
Brown, Stephen A.
Calder, Bobby
| Calloway, Joe
Cannon, Tom
Clancy, Kevin J.
Clemente, Mark
Colby, Charles L.
Collins, Thomas
Cone, Steve
Coughlan, Anne T.
Crosby, John
Cuban, Mark
D'Vari, Marisa
Davidow, William
Donnelly, James H
Durkin, Dianne Michonski
Farris, Paul W.
Feltenstein, Tom
Fisk, Peter
Fombrun, Charles
Frank, Thomas
Friedman, Lawrence
Gagliardi, Gary
Geisler, Paul
Geller, Lois
Giglierano, Joe
Gorchels, Linda
Hair, Joseph
Hall, Doug
Hayes, Thomas
Hiebing, Roman G.
Hoffman, K. Douglas
Horovitz, Jacques
Horowitz, Shel
Iacobucci, Dawn
Jain, Dipak C.
Jatusripitak, Somkid
Jeannet, Jean-Pierre
Johnson, William C.
| Kallianpur, Amy
Kashani, Kamran
Kelly, Alan
Kelly, Lois
Kirp, David L.
Krieg, Peter C.
Kumar, Nirmalya
Kurtz, David L.
Kuzmeski, Maribeth
Lamb, Charles W.
LaPointe, Patrick
Le Boeuf, Michael
Lee, Nancy
Lenskold, James D.
Lewis, Herschell
Lilien, Gary
Lipe, Jay B.
Little, John
Lodish, Leonard M.
MacAaron, Alexandra
Maesincee, Suvit
Mahajan, Vijay
Marconi, Joe
McDaniel, Carl
Meyer, Peter
Moorthy, K. Sridhar
Moreno, Michele
Morgan, Howard
Murray, Chris
Narus, James
Nykiel, Ronald A.
Parasuraman, A.
Peter, J. Paul
Pfeifer, Phillip E.
Pinskey, Raleigh
Quelch, John
Rafiq, Mohammed
| Rapp, Stan
Reynolds, Glenn
Rivkin, Steve
RoAne, Susan
Roberto, Ned
Rosen, Emanuel
Rosenwald, Peter
Schmitt, Bernd
Schultz, Don E.
Schultz, Heidi
Sernovitz, Andy
Silverman, George
Silverstein, Michael
Simmons, Mark
Spoelstra, Jon
Stamp, Jeffrey
Stanley, Thomas J.
Steinberg, Margery
Stern, Louis W.
Stevens, Mark
Stewart, David W.
Tedlow, Richard
Tong, Richard
Trias de Bes, Fernando
Urban, Glen
Van Riel, Cees
Vitale, Rob
Walden, Gene
Weinstein, Art
Weiss, Allen M.
White, Sarah
Williams, Ned
Wind, Jerry
Young, Roy A.
Zabin, Jeff
Zagula, John
Zhivago, Kristin
| |
|
|
|
| |
|
| |
|
|
 |
By Masterson, Michael
|
Amazon's customers rating 
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of...
Ranking at Amazon 146407
|
|
Wiley
|
|
October 2008 - Hardcover
|
|
Marketing
|
Our price: $14.82 (list: $24.95)
Used from: $1
Information updated on 03/16/2010
|
 |
|
|
|
| |
|
|
 |
By Godin, Seth
|
Amazon's customers rating 
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic,...
Ranking at Amazon 1192
|
|
Portfolio
|
|
October 2008 - Hardcover
|
|
Marketing
|
Our price: $13.57 (list: $19.95)
Used from: $10.95
Information updated on 03/19/2010
|
|
|
|
|
| |
|
|
 |
By Godin, Seth
|
Amazon's customers rating
“Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.” Wait. According to...
Ranking at Amazon 31012
|
|
Portfolio
|
|
December 2007 - Hardcover
|
|
Marketing
|
Our price: $15.57 (list: $23.95)
Used from: $4.39
Information updated on 03/18/2010
|
|
|
|
|
| |
|
|
 |
By Capon, Noel
|
Amazon's customers rating 
The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That...
Ranking at Amazon 642577
|
|
Crown Business
|
|
June 2007 - Hardcover
|
|
Marketing
|
Our price: $27.5 (list: $27.5)
Used from: $0.74
Information updated on 03/15/2010
|
|
|
|
|
| |
|
|
 |
By Kelly, Lois
|
Amazon's customers rating
Selected as one of Library Journal's Best Business Books for 2007 Tied for the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine. It's official: the...
Ranking at Amazon 375329
|
|
AMACOM - American Management Association
|
|
March 2007 - Hardcover
|
|
Marketing
|
Our price: $21.33 (list: $24.95)
Used from: $0.01
Information updated on 03/17/2010
|
|
|
|
|
| |
|
|
 |
By Laermer, Richard
|
Amazon's customers rating
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the...
Ranking at Amazon 619960
|
|
Collins
|
|
February 2007 - Hardcover
|
|
Marketing
|
Our price: $20.76 (list: $25.95)
Used from: $0.63
Information updated on 03/18/2010
|
|
|
|
|
| |
|
|
 |
By McConnell, Ben
|
Amazon's customers rating
""A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and read this
Ranking at Amazon 361202
|
|
Kaplan
|
|
December 2006 - Hardcover
|
|
Marketing
|
Our price: $16.5 (list: $25)
Used from: $0.01
Information updated on 03/04/2010
|
|
|
|
|
| |
|
|
 |
By Sernovitz, Andy
|
Amazon's customers rating
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how...
Ranking at Amazon 329743
|
|
Kaplan
|
|
November 2006 - Hardcover
|
|
Marketing
|
Our price: n/a (list: $24.95)
Used from: $6.46
Information updated on 03/11/2010
|
|
|
|
|
| |
|
|
 |
By Abingdon, David
|
Amazon's customers rating 
In the tradition of Guerilla Marketing, the author shows how to build a business from zero to millions, as he has done on three different occasions--each in less than 12 months.
Ranking at Amazon 1865812
|
|
Thorogood
|
|
October 2006 - Paperback
|
|
Marketing
|
Our price: $17.95 (list: $17.95)
Used from: $9.9
Information updated on 03/16/2010
|
|
|
|
|
| | | |
