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Marketing to the Young
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Marketing to the Young
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Coffey, Timothy Gregory Thomas, Susan Livingston, Tim
| Livingston, Gregory Morrison, David A. Quart, Alissa
| Schor, Juliet B. Siegel, Greg Siegel, David
| Spar, Debora L.
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7 books found |
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By Schor, Juliet B.
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Amazon's customers rating 
Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless...
Ranking at Amazon 0
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Scribner
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December - Hardcover
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Marketing to the Young
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Our price: n/a (list: n/a)
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Information updated on 08/08/2008
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By Morrison, David A.
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Amazon's customers rating 
Marketers spend well over $185 million in campus-specific advertising and promotions alone. The college market is one of the most lucrative groups targeted by marketers and advertisers today-and for...
Ranking at Amazon 0
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Dearborn Trade Publishing
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December - Hardcover
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Marketing to the Young
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Our price: n/a (list: n/a)
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Information updated on 08/21/2008
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By Siegel, David
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Amazon's customers rating 
Do tweens have economic power? At 20 million and growing, this group presents a serious opportunity for today's marketers, influencing as much as 20 percent of the $550 billion in household spending...
Ranking at Amazon 0
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Dearborn Trade Publishing
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December - Paperback
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Marketing to the Young
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Information updated on 08/12/2008
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By Siegel, David
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Amazon's customers rating 
Did you ever stop to think that older tweens (children aged 10-11) are 50 percent older than the youngest tweens (aged 8-9)? Too old to be a "kid," too young to be a teen. Too old to want to be...
Ranking at Amazon 0
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Paramount Market Publishing
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December - Hardcover
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Marketing to the Young
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Our price: n/a (list: n/a)
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Information updated on 08/30/2008
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By Spar, Debora L.
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Amazon's customers rating 
Despite legislation that claims to prohibit it, there is a thriving market for babies spreading across the globe Fueled by rapid advances in reproductive medicine and the desperate desires of...
Ranking at Amazon 0
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Harvard Business School Press
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December - Hardcover
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Marketing to the Young
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Our price: n/a (list: n/a)
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Information updated on 08/02/2008
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7 books found | | | |