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Books about Advertising
Advertising

These authors also write about Advertising Advertising
Glazer, Rashi
Sugars, Bradley
Wells Lawrence, Mary
Zyman, Sergio
Aitchison, Jim
Allen, Chris
Bard, Ray
Baron, Roger B.
Batra, Rajeev
Bayan, Richard
Belch, Michael A
Belch, George E
Berger, Warren
Bly, Robert W.
Bond, Jonathan
Briggs, Rex
Brott, Armin
Burnett, John
Caples, John
Corbett, Michael
Davis, Joel
Davis, Lisa
Deutsch, Donny
Donaton, Scott
Dru, Jean-Marie
Du Plessis, Erik
Dusenberry, Phil
Egolf, Karen
Elliott, Richard
Ephron, Erwin
French, Neil
Garfield, Bob
Hafer, Dick
Hahn, Fred E.
Haig, Matt
Hopkins, Claude
Howard, Martin
Hughes, Mark
Jaffe, Joseph
Jones, John Philip
Kaplan Thaler, Linda
Kelley, Larry D.
Kirshenbaum, Richard
Knobler, Peter
Koval, Robin
Lance, Steve
Lawrence, Mary Wells
Lewis, Herschell
Marshall, Delia
McDonough, John
Moriarty, Sandra E.
Newman, Michael
O'Guinn, Thomas
Ogilvy, David
Percy, Larry
Porter + Bogusky, Crispin
Pricken, Mario
Reid, Jacqueline V.
Ries, Laura
Rogers, Everett M.
Rossiter, John R.
Semenik, Richard J.
Shimp, Terence A.
Sissors, Jack Z.
Steel, Jon
Stobart, Paul
Stuart, Greg
Sugarman, Joseph
Sullivan, Luke
Surmanek, Jim
Tellis, Gerard
Twitchell, James B.
Usborne, Nick
Wells, William
Williams, Roy
Woll, Jeff

Subjects related to Advertising

79 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
 
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
Buy The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth from Amazon  By Turow, Joseph Amazon's customers rating

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario...

Ranking at Amazon 688992

 Yale Univ Pr
 February 2013 - Paperback
 Advertising
Our price: $21.34 (list: $22)
Used from: $4.56
Information updated on 01/23/2018
Buy The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth from Amazon
 
OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
Buy OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion from Amazon  By Conley, Lucas Amazon's customers rating

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day. Increasingly, brands vie for our attention from insidious angles that target our emotional...

Ranking at Amazon 1212351
 PublicAffairs
 June 2008 - Hardcover
 Advertising
Our price: $9 (list: $22.95)
Used from: $1.49
Information updated on 01/18/2018
Buy OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion from Amazon
 
One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
Buy One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business from Amazon  By Dusenberry, Phil Amazon's customers rating

An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons

Ranking at Amazon 1560446
 Portfolio
 October 2006 - Paperback
 Advertising
Our price: n/a (list: $14.95)
Used from: $4
Information updated on 12/30/2017
Buy One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business from Amazon
 
Hoopla
Buy Hoopla from Amazon  By Porter + Bogusky, Crispin Amazon's customers rating

They’ve been called “visionary” by both Newsweek and Time, hailed as “the ad world’s most talked-about agency” by USA Today, and dubbed “the next big thing” by...

Ranking at Amazon 496759
 powerHouse Books
 October 2006 - Hardcover
 Advertising
Our price: $39.55 (list: $45)
Used from: $11.23
Information updated on 01/20/2018
Buy Hoopla from Amazon
 
What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Buy What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds from Amazon  By Briggs, Rex Amazon's customers rating

What Sticks is the one book that explains exactly how marketing and advertising works today!  Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was

Ranking at Amazon 478565
 Kaplan
 September 2006 - Hardcover
 Advertising
Our price: n/a (list: $25)
Used from: $1.99
Information updated on 12/25/2017
Buy What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds from Amazon
 
The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
Buy The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference from Amazon  By Lance, Steve Amazon's customers rating

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of...

Ranking at Amazon 1830431
 Portfolio
 July 2006 - Hardcover
 Advertising
Our price: $5.74 (list: $19.95)
Used from: $1.35
Information updated on 12/09/2017
Buy The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference from Amazon
 
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Buy Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing from Amazon  By Eisenberg, Bryan Amazon's customers rating

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan,...

Ranking at Amazon 237898
 Nelson Books
 June 2006 - Hardcover
 Advertising
Our price: $11.49 (list: $19.99)
Used from: $0.93
Information updated on 01/16/2018
Buy Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing from Amazon
 
Instant Advertising
Buy Instant Advertising from Amazon  By Sugars, Bradley Amazon's customers rating

From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed Remember what it was like learning how...

Ranking at Amazon 755198
 McGraw Hill
 January 2006 - Paperback
 Advertising
Our price: $13.45 (list: $25)
Used from: $1.99
Information updated on 01/21/2018
Buy Instant Advertising from Amazon
 
Instant Promotions
Buy Instant Promotions from Amazon  By Sugars, Bradley Amazon's customers rating

Get the good word out about your business! When it comes to attracting customers, the only difference between your company and Sprint, Apple, or Burger King is great promotions. But what if you...

Ranking at Amazon 1488404
 McGraw Hill
 January 2006 - Paperback
 Advertising
Our price: $15 (list: $22)
Used from: $2.29
Information updated on 01/22/2018
Buy Instant Promotions from Amazon
 
Lovemarks: The Future Beyond Brands
Buy Lovemarks: The Future Beyond Brands from Amazon  By Lafley, A. G. Amazon's customers rating

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues...

Ranking at Amazon 114841
 powerHouse Books
 December 2005 - Hardcover
 Advertising
Our price: $14.99 (list: $27.5)
Used from: $2
Information updated on 01/20/2018
Buy Lovemarks: The Future Beyond Brands from Amazon

79 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
 
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