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Advertising
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Advertising
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Glazer, Rashi
Sugars, Bradley
Wells Lawrence, Mary
Zyman, Sergio
Aitchison, Jim
Allen, Chris
Bard, Ray
Baron, Roger B.
Batra, Rajeev
Bayan, Richard
Belch, Michael A
Belch, George E
Berger, Warren
Bly, Robert W.
Bond, Jonathan
Briggs, Rex
Brott, Armin
Burnett, John
Caples, John
| Corbett, Michael
Davis, Joel
Davis, Lisa
Deutsch, Donny
Donaton, Scott
Dru, Jean-Marie
Du Plessis, Erik
Dusenberry, Phil
Egolf, Karen
Elliott, Richard
Ephron, Erwin
French, Neil
Garfield, Bob
Hafer, Dick
Hahn, Fred E.
Haig, Matt
Hopkins, Claude
Howard, Martin
Hughes, Mark
| Jaffe, Joseph
Jones, John Philip
Kaplan Thaler, Linda
Kelley, Larry D.
Kirshenbaum, Richard
Knobler, Peter
Koval, Robin
Lance, Steve
Lawrence, Mary Wells
Lewis, Herschell
Marshall, Delia
McDonough, John
Moriarty, Sandra E.
Newman, Michael
O'Guinn, Thomas
Ogilvy, David
Percy, Larry
Porter + Bogusky, Crispin
Pricken, Mario
| Reid, Jacqueline V.
Ries, Laura
Rogers, Everett M.
Rossiter, John R.
Semenik, Richard J.
Shimp, Terence A.
Sissors, Jack Z.
Steel, Jon
Stobart, Paul
Stuart, Greg
Sugarman, Joseph
Sullivan, Luke
Surmanek, Jim
Tellis, Gerard
Twitchell, James B.
Usborne, Nick
Wells, William
Williams, Roy
Woll, Jeff
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77 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |
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By Haig, Matt
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Amazon's customers rating 
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this...
Ranking at Amazon 0
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Kogan Page Ltd
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December - Hardcover
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Advertising
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Our price: n/a (list: n/a)
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Information updated on 08/20/2008
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By Garfield, Bob
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Amazon's customers rating
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from...
Ranking at Amazon 0
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McGraw Hill
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December - Hardcover
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Advertising
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Information updated on 08/16/2008
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By Donaton, Scott
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Amazon's customers rating
From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age...
Ranking at Amazon 0
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McGraw Hill
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December - Hardcover
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Advertising
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Information updated on 08/18/2008
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By Wells, William
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Amazon's customers rating
The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this
Ranking at Amazon 0
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Prentice Hall
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December - Hardcover
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Advertising
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Information updated on 08/10/2008
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By Ries, Al
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Amazon's customers rating
In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former...
Ranking at Amazon 0
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HarperCollins
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December - Hardcover
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Advertising
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Information updated on 08/16/2008
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By Sullivan, Luke
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Amazon's customers rating
What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising? It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's...
Ranking at Amazon 0
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John Wiley & Sons
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December - Paperback
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Advertising
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Our price: n/a (list: n/a)
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Information updated on 08/12/2008
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77 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | | | |
