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Books about Market Research
Market Research

These authors also write about Market Research Market Research
Aaker, David A.
Day, George S.
Deming, W. Edwards
Andreasen, Alan
Baines, Paul
Barabba, Vincent P.
Bartel Sheehan, Kim
Bearden, William O.
Beller, Ken
Birn, Robin J.
Bloom, Paul
Bond, Alison
Brace, Ian
Bradburn, Norman M.
Breen, George Edward
Breneman Blankenship, Albert
Burns, Alvin C.
Bush, Robert P
Bush, Ronald F.
Chakrapani, Chuck
Chansarkar, Bal
Corder, Lloyd
Craig, C. Samuel
Crawford, Fred
Dennison, Dell
Deshpande, Rohit
Dillman, Don A.
Dobson, Chris
Doman, Margaret
Doman, Don
Douglas, Susan P.
Duboff, Robert
Dutka, Alan
Fletcher, J. H.
Foss, Bryan
Franses, Philip Hans
Frigstad, David
Gates, Roger
Goulding, Christina
Grossnickle, Joshua
Hague, Nick
Hague, Paul N.
Hair, Joseph
Haley, Eric
Hammond, Peter
Hester, Edward L.
Holly, Alberto
Hsiao, Cheng
Jarboe, Glen R.
Kumar, V.
Langer, Judith
Lehtonen, Risto
Malhotra, Naresh K.
Mariampolski, Hy
Mathews, Ryan
McDaniel, Carl
McQuarrie, Edward F.
Monster, Robert W.
Morgan, Carol-Ann
Morrison, Margaret Ann
Netemeyer, Richard G.
Newhouse, Ilisha
Ortinau, David J.
Paap, Richard
Pahkinen, Erkki
Pettit, Raymond C.
Raskin, Oliver
Salant, Priscilla
Schwartz, Barry
Shamel, Cynthia L.
Smith, D. V. L.
Soares, Eric
Stone, Merlin
Sudman, Seymour
Wansink, Brian
Weiss, Steve
Woodside, Arch G.
Zikmund, William G.

Subjects related to Market Research

56 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6
 
Market-Driven Thinking : Achieving Contextual Intelligence
Buy Market-Driven Thinking : Achieving Contextual Intelligence from Amazon  By Woodside, Arch G. Amazon's customers rating

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and...

Ranking at Amazon 6630498
 Butterworth-Heinemann
 August 2011 - Hardcover
 Market Research
Our price: $15 (list: $80)
Used from: $4
Information updated on 11/22/2017
Buy Market-Driven Thinking : Achieving Contextual Intelligence from Amazon
 
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
Buy Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping from Amazon  By Graves, Philip Amazon's customers rating

Market research is a myth. Philip Graves, one of the world's leading experts in consumer behaviour, reveals why the findings obtained from most market research are completely unreliable. Whether it is

Ranking at Amazon 1763604
 Nicholas Brealey
 November 2010 - Hardcover
 Market Research
Our price: $22.5 (list: $29.95)
Used from: $2.14
Information updated on 12/04/2017
Buy Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping from Amazon
 
Identifying Hidden Needs: Creating Breakthrough Products
Buy Identifying Hidden Needs: Creating Breakthrough Products from Amazon  By Goffin, Keith Amazon's customers rating

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers'...

Ranking at Amazon 3079465
 Palgrave Macmillan
 October 2010 - Hardcover
 Market Research
Our price: $59.38 (list: $60)
Used from: $50.33
Information updated on 01/12/2018
Buy Identifying Hidden Needs: Creating Breakthrough Products from Amazon
 
International Marketing Research
Buy International Marketing Research from Amazon  By Craig, C. Samuel Amazon's customers rating

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of...

Ranking at Amazon 1648985
 John Wiley & Sons
 December 2009 - Paperback
 Market Research
Our price: $55.99 (list: n/a)
Used from: $3
Information updated on 01/16/2018
Buy International Marketing Research from Amazon
 
Essentials of Marketing Research with WebSurveyor Certificate and InfoTrac College Edition
Buy Essentials of Marketing Research with WebSurveyor Certificate and InfoTrac College Edition from Amazon  By Zikmund, William G. Amazon's customers rating

In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed

Ranking at Amazon 4463351
 South-Western College Pub
 August 2007 - Paperback
 Market Research
Our price: n/a (list: $163.95)
Used from: $1.99
Information updated on 01/12/2018
Buy Essentials of Marketing Research with WebSurveyor Certificate and InfoTrac College Edition from Amazon
 
The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization
Buy The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization from Amazon  By Corder, Lloyd Amazon's customers rating

Companies know that market research can be crucial to retaining customers and winning new ones. Yet many avoid undertaking survey research because they consider it expensive, slow, and difficult to...

Ranking at Amazon 4604109
 Kaplan
 February 2006 - Paperback
 Market Research
Our price: $3.95 (list: $22.95)
Used from: $1.66
Information updated on 01/08/2018
Buy The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization from Amazon
 
The Consistent Consumer: Predicting Future Behavior through Lasting Values
Buy The Consistent Consumer: Predicting Future Behavior through Lasting Values from Amazon  By Beller, Ken Amazon's customers rating

Values are top-of-mind in business these days and have become especially important in today’s challenging marketing environment. But do you actually understand values—what they are, where...

Ranking at Amazon 7747936
 Kaplan
 May 2005 - Hardcover
 Market Research
Our price: $15 (list: $25)
Used from: $1
Information updated on 01/08/2018
Buy The Consistent Consumer: Predicting Future Behavior through Lasting Values from Amazon
 
When Customers Talk... Turn What They Tell You into Sales
Buy When Customers Talk... Turn What They Tell You into Sales from Amazon  By Gross, T. Scott Amazon's customers rating

Survey of more than 100,000 consumers reveals how they want to be treated, and the way they want to buy. What do customers really want? Not all retailers are in the habit of listening when customers...

Ranking at Amazon 4809633
 Kaplan
 December 2004 - Paperback
 Market Research
Our price: $3.84 (list: $18.95)
Used from: $0.01
Information updated on 01/12/2018
Buy When Customers Talk... Turn What They Tell You into Sales from Amazon
 
Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research
Buy Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research from Amazon  By Brace, Ian Amazon's customers rating

* A guide that focuses on core skills * Written by one of the most experienced market researchers in the field of questionnaire design * Includes a free CD-ROM containing questionnaire-writing...

Ranking at Amazon 2994473
 Kogan Page Ltd
 August 2004 - Paperback
 Market Research
Our price: n/a (list: $39.95)
Used from: $2.72
Information updated on 11/19/2017
Buy Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research from Amazon
 
The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
Buy The Effective Use of Market Research: How to Drive and Focus Better Business Decisions from Amazon  By Birn, Robin J. Amazon's customers rating

* Part of the new Market Research in Practice series, published in association with the Market Research Society

Ranking at Amazon 5081182
 Kogan Page Ltd
 June 2004 - Paperback
 Market Research
Our price: $28.12 (list: $37.5)
Used from: $2.96
Information updated on 12/09/2017
Buy The Effective Use of Market Research: How to Drive and Focus Better Business Decisions from Amazon

56 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6
 
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