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Books about Market Research
Market Research

These authors also write about Market Research Market Research
Aaker, David A.
Day, George S.
Deming, W. Edwards
Andreasen, Alan
Baines, Paul
Barabba, Vincent P.
Bartel Sheehan, Kim
Bearden, William O.
Beller, Ken
Birn, Robin J.
Bloom, Paul
Bond, Alison
Brace, Ian
Bradburn, Norman M.
Breen, George Edward
Breneman Blankenship, Albert
Burns, Alvin C.
Bush, Robert P
Bush, Ronald F.
Chakrapani, Chuck
Chansarkar, Bal
Corder, Lloyd
Craig, C. Samuel
Crawford, Fred
Dennison, Dell
Deshpande, Rohit
Dillman, Don A.
Dobson, Chris
Doman, Margaret
Doman, Don
Douglas, Susan P.
Duboff, Robert
Dutka, Alan
Fletcher, J. H.
Foss, Bryan
Franses, Philip Hans
Frigstad, David
Gates, Roger
Goulding, Christina
Grossnickle, Joshua
Hague, Nick
Hague, Paul N.
Hair, Joseph
Haley, Eric
Hammond, Peter
Hester, Edward L.
Holly, Alberto
Hsiao, Cheng
Jarboe, Glen R.
Kumar, V.
Langer, Judith
Lehtonen, Risto
Malhotra, Naresh K.
Mariampolski, Hy
Mathews, Ryan
McDaniel, Carl
McQuarrie, Edward F.
Monster, Robert W.
Morgan, Carol-Ann
Morrison, Margaret Ann
Netemeyer, Richard G.
Newhouse, Ilisha
Ortinau, David J.
Paap, Richard
Pahkinen, Erkki
Pettit, Raymond C.
Raskin, Oliver
Salant, Priscilla
Schwartz, Barry
Shamel, Cynthia L.
Smith, D. V. L.
Soares, Eric
Stone, Merlin
Sudman, Seymour
Wansink, Brian
Weiss, Steve
Woodside, Arch G.
Zikmund, William G.

Subjects related to Market Research

54 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6
 
State of The Art Marketing Research
Buy State of The Art Marketing Research from Amazon  By Breen, George Edward Amazon's customers rating

This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resource for planning, conducting, and applying marketing research

Ranking at Amazon 0
 McGraw Hill
 December - Hardcover
 Market Research
Our price: n/a (list: n/a)
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Information updated on 11/08/2008
Buy State of The Art Marketing Research from Amazon
 
Market Research Matters: Tools and Techniques for Aligning Your Business
Buy Market Research Matters: Tools and Techniques for Aligning Your Business from Amazon  By Duboff, Robert Amazon's customers rating

When it comes to planning a winning corporate strategy, many business leaders fail to consider market research. This is a critical mistake. Done correctly and with creativity, market research can...

Ranking at Amazon 0
 John Wiley & Sons
 December - Hardcover
 Market Research
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Information updated on 11/21/2008
Buy Market Research Matters: Tools and Techniques for Aligning Your Business from Amazon
 
Multivariate Analysis in Marketing: Theory and Application
Buy Multivariate Analysis in Marketing: Theory and Application from Amazon  By Aaker, David A. Amazon's customers rating

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 Wadsworth Publishing
 December - Paperback
 Market Research
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Information updated on 11/22/2008
Buy Multivariate Analysis in Marketing: Theory and Application from Amazon
 
Marketing Research: Private and Public Sector Decisions
Buy Marketing Research: Private and Public Sector Decisions from Amazon  By Day, George S. Amazon's customers rating

Relevant and recent examples and citations. * In-depth coverage of e-commerce and database marketing. * Cases and problems cover a wide range of products and organizations. * Takes readers step...

Ranking at Amazon 0
 John Wiley & Sons
 December - Paperback
 Market Research
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Information updated on 11/01/2008
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
Buy The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything from Amazon  By Mathews, Ryan Amazon's customers rating

The Undiscovered Consumer . . .and the Mistake of Universal ExcellenceWhat do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe

Ranking at Amazon 0
 Crown Publishing Group
 December - Hardcover
 Market Research
Our price: n/a (list: n/a)
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Information updated on 11/20/2008
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Know Your Market: How to Do Low-Cost Market Research
Buy Know Your Market: How to Do Low-Cost Market Research from Amazon  By Frigstad, David Amazon's customers rating

One of the most frequent activities a prospective or existing small business owner takes is to ask a few friends or business associates about their reactions to a new product and then produce the...

Ranking at Amazon 0
 PSI Research - Oasis Press
 December - Paperback
 Market Research
Our price: n/a (list: n/a)
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Information updated on 10/18/2008
Buy Know Your Market: How to Do Low-Cost Market Research from Amazon
 
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
Buy Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition from Amazon  By Andreasen, Alan Amazon's customers rating

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In...

Ranking at Amazon 0
 Jossey-Bass
 December - Hardcover
 Market Research
Our price: n/a (list: n/a)
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Information updated on 11/02/2008
Buy Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition from Amazon
 
Sample Design in Business Research
Buy Sample Design in Business Research from Amazon  By Deming, W. Edwards Amazon's customers rating

The Wiley Classics Library consists of selected books that have become recognized classics in their respective fields. With these new unabridged and inexpensive editions, Wiley hopes to extend the...

Ranking at Amazon 0
 Wiley
 December - Paperback
 Market Research
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Information updated on 11/08/2008
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On Errors in Surveys
Buy On Errors in Surveys from Amazon  By Deming, W. Edwards Amazon's customers rating

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Ranking at Amazon 0
 Irvington Pub
 December - Paperback
 Market Research
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Information updated on 11/10/2008
Buy On Errors in Surveys from Amazon
 
Cost-Effective Marketing Research
Buy Cost-Effective Marketing Research from Amazon  By Soares, Eric Amazon's customers rating

Written especially for marketing professionals who need to conduct research on a budget, this book is a practical, efficient guide to market research methods and practices. Based on the author's own...

Ranking at Amazon 0
 Quorum Books
 December - Hardcover
 Market Research
Our price: n/a (list: n/a)
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Information updated on 11/12/2008
Buy Cost-Effective Marketing Research from Amazon

54 books found. Jump to: 1 | 2 | 3 | 4 | 5 | 6
 
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